Helichrysum or Corsican immortelle is a perennial plant whose place in the Mediterranean region. It has a reputation that has lasted for centuries. A flower with a thousand virtues and an iconic feature of the island, this species is protected and its harvesting is strictly monitored.
Botanical profile:
Thriving just as well at sea level as at altitudes of over 1,000 metres, the flowers of the immortelle may surprise you with their hardiness and ability to adapt to their environment. Indeed, if you visit Corsica, you will be able to spot them growing among rocks and in arid areas exposed to intense heat.
Its flowers are clustered in yellow pompons resembling balls. As such, this flower has earned the name ‘immortelle’ due to the long-lasting nature of its blooms. A true symbol of constancy in love, its presence at weddings makes it a prized variety as far afield as China, where it is a guarantee of long life and prosperity.
History:
Used since ancient times by the Greeks and Romans, the immortelle flower is mentioned in Homer’s Odyssey as well as in Greek mythology, where the god Apollo wore a tiara made of these flowers to symbolise his immortality.
In practice, many ancient doctors, pharmacologists and botanists used and praised it, notably: Theophrastus (371–288 BC), who made an ointment with honey and helichrysum to soothe wounds and burns, and Another Greek physician, pharmacologist and botanist, Dioscorides (20–90 AD), and the Roman naturalist Pliny the Elder used it to produce a medicinal wine to relieve sciatica and joint pain.
Virtues:
Given its many well-established qualities, the reason we are promoting it so widely today is, quite simply, for its anti-ageing properties.
That’s right! Immortelle is a champion of skin firmness. Regarded as the best natural anti-wrinkle remedy, it is renowned for stimulating collagen production and promoting skin cell renewal.
What’s more, daily use of an immortelle serum enhances the skin’s texture, maintains elasticity and improves its complexion. But it is also renowned for: regulating excess sebum, tightening enlarged pores, purifying acne-prone skin and combating blemishes. It helps to gently purify the skin for a clear, even tone.